Tag Archives: placecol usa

Founders of Placécol USA Launch New Cosmeceutical Skin Care Line – SkinPhD

by Casey Durrett, LEI – Social Media Director, Placécol USA & SkinPhD
   
Beyond Beauty & Skin – The founders of Placécol USA are launching a potent, clinically-endorsed range of cosmeceutical skin care products – SkinPhD. Our products are formulated and manufactured in South Africa where rich African extracts and the latest innovations in cosmetic technology are combined to create a product range that balances, nourishes, and renews the skin. 
 

Our philosophy in caring for and correcting skin results in a product portfolio that has undergone rigorous testing, is suitable for sensitive skin, and is endorsed by dermatologists. SkinPhD products are intended to correct and balance the skin without aggression. Our formulators ensure that the ingredients used in our products will create positive changes in the skin through the use of materials that improve the skin’s barrier function, maintain healthy skin pH, reduce inflammatory conditions, and bring balance to the oil and water content of the skin. All skin types experience positive results when these important areas of skin health are addressed.    

 As a cosmeceutical range, our products rely on bio-active ingredients to produce beneficial changes in the appearance of the skin. Bio-active ingredients work beyond the skin’s surface to create true change. Some benefits of bio-active ingredients include increased cellular renewal and regeneration, improved barrier function, and the stabilization of collagen and elastin. SkinPhD features a host of bio-actives including vitamins, polysaccharides, botanicals, proteins, peptides, and enzymes.    

 
The SkinPhD product portfolio includes:    

  • Core Range – These daily care products are formulated with beneficial ingredients such as Prickly Ash Bark which promotes wound healing and increases circulation, and Niacinamide which increases barrier function, improves collagen synthesis, and reduces hyperpigmentation concerns. In addition to fundamental products like cleansers and moisturizers, SkinPhD offers specialized products that target key areas of concern including eye and lip care, skin firming, and cellutlite.
  •  RenaissanceA complete range of products for skin of color – This range addresses the unique needs of skin of color and features indigenous African ingredients Marula extract and Kalahari Melon.
  • Platinum A complete range of optimal aging products – These powerful anti-aging formulations contain Phyto-Hormones, Collagen-Building Actives, high levels of Antioxidants, and Zincite. Zincite is a semi-precious stone that plays an important role in the metabolism of DNA maintaining their double-helix structure, aids in cellular proliferation and survival and brings long-term geno-protective benefits.

In addition to our existing product ranges, SkinPhD will be launching an exciting new selection of products intended to clarify problem skin. This range will feature a powerful yet natural purifying ingredient – Honeybush. Honeybush is a sibling of Rooibos and is cultivated in South Africa’s Eastern Cape region. It is a natural anti-fungal agent and is rich in iron, potassium, calcium, copper, zinc, magnesium, and manganese.    

   
Left: Zincite – A feature ingredient of SkinPhD’s Platinum range
Right: Honeybush – A potent ingredient in SkinPhD’s upcoming Clarify range  

  

 SkinPhD reaches beyond beauty and skin.
Value, excellence, and integrity are at the core of our vision.
Our products are a viable choice for skin of all types, conditions, and ethnicities. We welcome you to the SkinPhD brand and invite you to experience the wonderful changes our products have to offer.    

Kalahari Melon: the gift for your skin from the deserts of Africa

by Holly Harmon, Executive Director of Training and Aesthetics, Placecol USA  hollyh@placecolusa.com

Oil from the seeds of the Kalahari melon is used to moisturize, regenerate and restructure the skin. Kalahari melon oil is rich in essential fatty acids, especially linoleic, oleic and palmitic fatty acids.  It has high antioxidant activity, which possibly helps the plant to survive in the harsh Kalahari desert environment.  

Our cosmetic scientists in South Africa have long known the restoring properties of Kalahari Melon extract along with the many other elements from nature on the Continent.  Of course, Africa is rich with many indigenous plants and fruits whose extracts are unparalleled for skin restoration and repair.  You will find these “gifts” from Africa used throughout our skin care collections.  Our Renaissance® Restoring Night Cream includes the healing antidote from nature for damaged and aging skin–Kalahari Melon–along with Mongongo Nut Oil and Rhodiola Extract.  

About the Kalahari Melon

The Kalahari melon (citrullus lanatus) is also known as the Tsamma melon or wild watermelon and is the biological ancestor of the common watermelon now found worldwide. It is a creeping annual herb with hairy stems and bright yellow flowers.  Unlike the common watermelon, whose flesh is sweet and red, the Kalahari melon’s juicy flesh is pale yellow or green, and tastes bitter. Kalahari melon fruits are small and round in the wild, but larger and oval when cultivated.  The Kalahari melon is highly adapted to surviving drought and the harsh light of the desert environment. Although found all over Southern Africa, it is most closely associated with the Kalahari sands of Namibia, Botswana, south-western Zambia and western Zimbabwe. 

For more information on our products and therapies:  www.placecolusa.com  www.facebook/placecolusa

The Great Benefits of Exfoliation

by Holly Harmon, Master Aesthetician and Executive Director of Training for Placécol USA. 

We often find in the aesthetics profession that many of our clients do not understand the importance of making exfoliation a part of their weekly skin care regimen.  What does exfoliation do?  The term exfoliation refers to the sloughing or peeling away of the horny layer or outer layer of the skin, also known as the corneum.  An exfoliant is a particular ingredient that facilitates this process.

Let’s look at the skin cells journey:  new skin cells are created in the skin’s lower layer, the dermis. Over time, cells migrate to the surface of the skin and become more acidic. During their 30 day journey, they die and become saturated with keratin. Keratin is important because it protects the skin from outside elements. Through the ageing process, and after menopause for women, the natural process of skin erosion becomes uneven, which gives skin a dry and rough character. Exfoliation removes the outer layer to reveal the newer skin beneath. This shedding of the outer layer unclogs pores, keeps skin clean and more youthful/healthy in appearance, and helps reduce acne breakouts. There are different types of exfoliants, ranging from chemical, acidic, or enzymatic exfoliants to mechanical exfoliation (such as microdermabrasion).

Chemical exfoliants include scrubs, serums or gels containing salicylic acid, glycolic acid, fruit enzymes, citric acid, or malic acid which may be applied in high concentrations by a dermatologist or in lower concentrations in over-the-counter products. Chemical exfoliation may also involve the use of products that contain alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) that act to weaken the bonds that  holds the skin cells together and sloughs them away more readily.

Why is it vital to skin health?  There are great benefits of exfoliation.  Women have exfoliated their skin for centuries.  In fact, credit is given to the ancient Egyptians for the practice of exfoliation.  Proper and habitual exfoliating can improve dull, lifeless skin tone; oily, clogged pores with minor acne, blackheads and/or whiteheads; dehydrated skin with cell build-up and flakiness; and in some cases, improve fine lines and wrinkles.  Just remember… “you must remove to improve!”

 While we recommend a professional facial at least once per month or once every other month for skin health and we absolutely recommend that you exfoliate two times per week.1

This is your facial at home!  Placécol has several exfoliating options for your skin-specific needs.  Two of Placécol’s exfoliants are rich in alpha hydroxy acids (AHAs).  The skin-rejuvenating properties of certain AHA’s have been known for centuries. Cleopatra bathed in sour milk, which contains lactic acid, and the women of the French court washed their faces in spoiled wine, which contains tartaric acid.  AHA’s are weak organic acids. They are naturally found throughout nature in sugar cane as glycolic acid, in sour milk as lactic acid, and in fruits as malic, citric and tartaric acids.  The principal cosmetic actions of AHA’s on the skin are increased exfoliation and moisturization. The moisturizing qualities of cosmetic AHA’s help diminish the appearance of fine lines and help maintain the skin’s proper moisture level.   Low concentration AHA’s facilitate shedding of the outer layer of the epidermis resulting in cosmetically improved skin with a radiant, youthful glow to the skin.  With proper and regular exfoliation, your skin will radiate a healthy glow. Visible improvements appear in skin texture, smoothness, and overall skin health.

Placecol’s Gentle Exfoliating Serum contains AHA’s origin form red berries such Blackcurrant and Bilberry, containing citric acid, glycolic acid, lactic acid and malic acid. These red fruits are rich in sugars, minerals and vitamin C, an active stimulant for cell regeneration that protects the skin against free radicals.  It also contains glycoproteins which increase cell turnover and cell proliferation while stimulating the skin’s immunosystem.

 ahaPlacécol’s AHA Exfoliating Cream is rich in Bilberry, Sugar Cane, Sugar Maple, Orange and Lemon extract it is also enriched with Shea butter for additional mildness on the skin.  This concentrated blend of five botanical extracts contains several naturally occurring alpha hydroxyl acids.  These extracts contain a wide variety of residual natural substances, such as cellulose, carbohydrates, proteins, water soluble vitamins and minerals.  The primary action of AHA’s lies in their keratolytic ability – they weaken bonds that hold dead skin cells together. When these bonds are weakened, the dead skin cells can be shed from the surface of the skin, resulting in skin that appears fresher, smoother and younger.

This natural fruit acid blend also helps to normalize and improve the production of new skin cells, while the addition of Shea butter nourishes and conditions the skin, leaving it in superlative condition.  Suitable for dry, sensitive skin.

 

gentle-exfoliatorPlacécol’s Platinum Gentle Exfoliator with Papaya is a unique and highly effective exfoliator that uses papaya as the fruit acid exfoliator.  This highly effective exfoliator is designed for mature/dry skin with changing hormone levels and appearance of fine lines & wrinkles.  It contains super hydrating Ximenia Oil and Calendula Oil leaving your skin more youthful in appearance, toned, hydrated, and rejuvenated.

 

The regular use of products such as Placecol’s Gentle Exfoliating Serum, AHA Exfoliating Cream,  or the Platinum Gentle Exfoliator with Papaya make skin appear fresher, smoother and younger while at the same time releasing the benefits of hydration and collegen sythesis from lactic and citric acids. These products are effective yet gentle enough as to not over-exfoliate or break down the skins natural protection and impeded cellular function while improving the over-all health of your skin.  A simple addition of a good exfoliator to your skin care regime can have beautiful and skin healthy results!

1It is important to note that exfoliation can cause irritation or damage to the skin and capillaries if overused or used incorrectly. It is recommended that you seek the advice of a skin care professional to assess your skin type and proper skin care regimen.

“Show me the Money”-how to increase your spa/medspa cash flow” Placécol speaking at the Day Spa Expo in Las Vegas

“Show Me The Money”- How To Increase Your Day Spa/Medspa Cash Flow
Posted by Day Spa Expo and Business Forum
at 8:00 am, January 26th 2010.


“Show Me The Money”- How To Increase Your Day Spa/Medspa Cash Flow

by Heather Elrod, Placécol Corporation USA

Heather ElrodMost of us have heard “manage to the metrics” or “know your financial Key Result Areas”. But let’s face it, how many of us are truly diligent and disciplined in analyzing our business financial statements on a monthly basis? Who really wants to spend time evaluating financial statements, right? This is the perfect chore to procrastinate! But, the reality is that this is perhaps one of the best uses of time as business owners and managers. Your Income Statement or Profit and Loss (P&L) Statement is an incredible weapon in your business management arsenal. Used effectively, it is a blueprint for guiding decision-making around the Key Result Areas of your business: top line revenue and bottom line profit!

Let’s break the P&L Statement into two parts: (note: the Balance Sheet is also critically important for the full “picture” of the business but we will only focus on the P&L for now).

P & LP&L Part I:

1) Revenue

a. Sales by category

i. Services (salon separated from

spa)

ii. Retail

iii. Other

2) Cost of Goods Sold

a. By category listed above

b. Service provider salaries are often

included

3) Gross Profit

a. Revenue -Cost of Goods Sold = Gross

Profit

Tip #1: The categorization is important! This shows your sales mix: hair, nails, spa, and retail sales within each category. Knowing your sales mix should guide marketing tactics, incentive plans, purchases, staffing levels, etc.

Tip #2: retail sales can greatly improve cash flow. This is often a neglected aspect of the business! The industry targets retail sales of 30% but we rarely see retail sales anywhere close to that percentage. In fact, most P & L Statements that we have evaluated show retail sales at single digit, less than 10%! The focus is generally skewed on services over retail but retail sales are a quick and easy way to increase sales and profit. In fact, we have seen retail sales turn Day Spas with negative cash flow into positive cash flow. Your profit on your retail products should be at least 50% (if not, you have the wrong vendor partners). There are unique tactics increasing retail sales that we will discuss in the workshop at the Day Spa Expo.

P&L Part II:

1) Operating Expens

i. All other expenses (e.g. Administrative Salaries, Marketing/Advertising, Rent, etc)

Tip #3: The most common expense categories that we see out of alignment and eating away profits are: 1) Salaries, 2) Supplies (general and back bar), and 3) Marketing/Advertising (for medspas: add malpractice insurance and repairs/maintenance to the list).

There are relatively simple ways to control these variable expenses but the first step is to know where you stand in these categories by taking a hard look at your P&L Statement. We’ll look at sample P&Ls, discuss targeted performance, and share best practices for increasing cash flow in our workshop at the Expo. We hope to see you there!

Heather Elrod, Placécol Corporation USA

888.855.5245

www.placecolusa.com

heather@placecolusa.com

To view full details on Heather Elrod’s presentation at the Day Spa Expo & Business Forum on Sunday, March 14th, click here: http://www.dayspaexpo.com/2010dayspaexpobusinessforum.html#Heather_Elrod

Special Discounts apply for social media participants! You will receive 10% off your Full Business Forum using social media discount code: SM1020 when you pre-register online by March 1st. Register Now! Click Here and use Code SM1020 *Discounts cannot be combined with DSA/IMSA Member discount.