Tag Archives: health

‘Tis the Season for Chocolate…on your Face!

by Holly Harmon, Executive Director of Aesthetics and Training Placecol USA and SkinPhD

Ummm, cholocate is the indulgence that so many of us crave.  Can it be true…that chocolate is actually good for us and our skin?  Yes!  Chocolate is made from plants, which means it contains many of the health benefits of dark vegetables.  These benefits are from flavonoids, which act as antioxidants.  Antioxidants protect the body from aging caused by free radicals, which can cause damage that leads to heart disease. Dark chocolate contains a large number of antioxidants (nearly 8 times the number found in strawberries).   Flavonoids also help relax blood pressure through the production of nitric oxide, and balance certain hormones in the body.  Chocolate is good for you internally and as an application on the skin if pure dark chocolate courtesy of the cacao plant is used…as in our signature Revitalizing Facial.

At Placecol and Skin PhD, we have the most luxurious one hour facial therapy that incorporates our signature cold laser therapy and our decadent cocoa mask.

REVITALIZING COLD LASER FACIAL WITH COCOA MASK

As with all of our facials, our steps are to cleanse the face, apply toner, exfoliate ot remove the dead skin cells on the epidermis and then we use cold laser on the face that stimulates a process called ATP in the mitochondria of the cell.  This brings the cells back to their original state of health thus repairing and healing the skin from the cellular level.  Next, we apply our exclusive Revitalizing Cocoa Mask.  This unique mask rejuvenates the skin by means of its active ingredients such as alginates extracted from kelp. The polyphenols and vitamin A are powerful antioxidants that neutralize free radicals and slow the effects of aging. The tannins, because of their astringent and tonic properties, bring back the firmness to the epidermis. In addition cocoa has moisturizing properties that are essential for preventing wrinkle formation. The skin’s protective film is reconstituted, and its glow is restored.  How divine!

For more details on our signature therapies or to contact spas/physicians that carry our products and therapies, please visit us at www.placecolusa.com and on facebook www.facebook.com/placecolusa

Placécol uses Cold Lasers for Revolutionary Skin Therapies

Placécol is the first skin care company to use cold laser therapy with our dermatologist-endorsed, clinically-validated skin care products for a revolutionary treatment that actually heals and repairs your skin!   We have been performing these treatments in South Africa for the better part of a decade and now we are bringing them to the U.S. market.  But what is a cold laser?  There are so many lasers and light-based aesthetic treatments that the whole thing is just plain confusing!

Cold lasers supply energy to the body using non-thermal photos of light versus those that use heated photons of light.  Light waves in the near infrared (cold laser) ranges penetrate the deepest of all light waves.  Cold lasers transmit light through the skin’s layers (the dermis, epidermis, and the subcutaneous tissue or tissue fat under the skin).  Cold lasers create photo bio-stimulation which is the process where a chain of chemical reaction is triggered by exposure to light.  Primary photo-acceptors (which are activated by light) are located in the mitochondria and can convert light energy to electro-chemical energy.  Cold lasers stimulate the cell’s mitochondria and thus trigger the production of Adenosine Triphosphate (ATP) which is to say that they bring the cells back to their original state of health.  It is this energy that heals, repairs, builds collagen, increases cell turnover, and oxygenates the blood.

Cold lasers are good for your skin…and the rest of your body!  It is a scientific fact that light transmitted to

Placécol's Cold Laser from Multi Radiance Medical

the blood in this way has positive effects throughout the entire body, supplying vital oxygen and energy to every cell, increasing cell turnover, and improving collagen and elasticity. Up until this point, cold laser therapy has been used by pain management physicians, chiropractors, and massage therapists for pain reduction.  The science that enables the device to work for healing also has incredible rejuvenating effects on the skin.

Credibility and Clinical Studies

Laser therapy is supported by over 4000 clinical studies.  Our engineers worked on the Russian space program; they are among the most prominent physicists and engineers in the world.  Over 2500 published articles on light therapy exist with over 1200 references.  Over 170 randomized, double blind studies were conducted.

How does our cold laser work?

Our cold laser by Multi Radiance Medical is FDA-approved and includes patented technology.  It is designed with three specific radiances built into a cluster that combines the following wavelengths and light sources:

∞ 905nm super-pulsed laser                 ∞ 875 nm non-coherent IREDs           ∞ 660nm non-coherent LED

These wavelengths combine the most effective infrared wavelengths with a red light LED.  The resulting photochemical reaction from these modalities produce:  1) an increase in the cellular metabolism rate that expedites cell repair and the stimulation of the immune, lymphatic and vascular systems, 2)  an increase in collagen and elasticity in the skin, 3) an increase in oxygen flow and energy throughout the body, 4) a decrease in bacteria, 4) an improvement in tone and texture, and 5) a reduction in wrinkles which all lead to beautiful, glowing, and healthy skin!

For more information visit www. placecolusa.com and www.facebook.com/placecolusa

Essence Magazine Offers Insight on African-American Women’s Beauty Market

Posted: May 14, 2009

A study by Essence magazine, in conjunction with Vision Critical Group, shows that African-American women spend nearly twice as much on skin care annually than the general market.

Essence magazine shared the results of its proprietary study, Smart Beauty IV (developed in conjunction with New York-based research firm Vision Critical Group) at the fourth installment of the Smart Beauty series. Presented at the Mandarin Oriental Hotel in New York City, the study focuses on African-American women and the prestige beauty category, and a panelist discussion that analyzed the attitudes and purchase behaviors of the modern African-American beauty consumer.

“Essence’s Smart Beauty research confirms that African-American women are confident and aspirational; embracing and celebrating their unique beauty to the fullest,” says Mikki Taylor, beauty and cover director, Essence. “As trendsetters, African-American women enjoy the beauty experience and are loyal consumers, who trust prestige brands to deliver the quality they expect.”

Designed to educate, inform and inspire change in marketing to women of color by identifying their buying power, influence, needs and desires, the research methodology for Smart Beauty IV included online surveys among a national sample of African-American women and general market women, 18–54 years old. The sample of more than 1,500 included a mix of women who used branded beauty products and have shopped at a prestige store for a cosmetic, skin care or hair care beauty product in the past six months.

Highlights of Smart Beauty IV:

  • Regarding spending power: African-American women spend 80% more on cosmetics annually and nearly twice as much on skin care products than general market women do annually.
  • Regarding marketing to African-American women vs. general market women: A brand she aspires to (48%) is a more important attribute than one with an appealing celebrity endorsement (33%) when choosing a beauty product.
  • Regarding the mindset of African-American women: Her self-confidence is evident in describing herself as intelligent, independent, attractive, ambitious, sexy and fabulous more often than general market women.
  • Regarding what informs the purchase decision for African-American women: Reflecting her personal style, being a brand she trusts, offering high-quality ingredients and being suited to her needs all stand out as key attributes to compel purchase across cosmetic, skin and hair categories respectively.